Investing in Fig Food

Investing in Fig Food offers a tangible step to meaningfully change your health, your environment and your future. Two stories running side-by-side in yesterday’s (3/24/15) Wall Street Journal crystallized that for me.

One story highlighted the link uncovered by the WHO between glyphosate (“Roundup”) and cancer, and Monsanto’s (the creator of Roundup) vociferous disagreement with the findings. As is too often the case, Monsanto sought to discredit the findings with hyperbole rather than substantive counter arguments.

Fig Food’s focus on North American, organic agriculture offers an alternative to glyphosate-driven agriculture. And we need your help. Organic planted acreage is declining in the United States due to the political clout of companies like Monsanto. You can make a difference by investing in Fig Food Co., companies committed to organic agricultural practices.

Adjacent to the glyphosate article was an article entitled “’Eat Right’ Meltdown for Kraft Singles”. The article noted the controversy about the use of the Academy of Nutrition and Dietetics’ “Kids Eat Right” logo on Kraft Singles. As Jon Stewart joked, “the Academy of Nutrition and Dietetics is an academy in the same way this is cheese,” pointing to a package of Kraft Singles.

I am not calling into question the seriousness of this academy. I am pointing out that our food system is under siege with misinformation. And one of the best ways to confront this siege is by investing in Fig Food. We seek not only to succeed with our line of plant-based, organic food, but also through educating and advocating for healthy eating and organic agriculture.

Please let me know of any thoughts or comments. I welcome the opportunity to continue this conversation.  Accredited investors, learn more at:


figfoods_websiteFresh, Fun and all Fig

Last year, we started packing our yummy food in convenient, BPA-Free pouches. Now meet the new Fig Food website. Join the conversation, check out Tweet Tweet, or discover our organic, 100% plant-based soups and beans. Add a recipe that the world should know. There are buttons in there for FAQs, Contact and Find Us. So go explore. Look for the collection of important articles about the movement and their respective links in the Newsroom.

Then get to a store nearest you, grab a pouch (or few) and enjoy Fig Food. And have a splendid day!





eat-real-food copyBecause our health is at stake. We’re not being dramatic, the personal well being of each individual as well as that of the planet is at risk – and we’ve moved well past the point of debate. It is time to return to practicing a few things the way we did before the advent of processed food and industrialized agriculture.  We need to slow down and place far greater value on conscious eating rather than eating based on convenience and cost.

Real systemic change starts with each individual and our everyday choices. Perhaps the most fundamental of human activities, food requires decision-making which impacts our personal health and the environment. Food affects our economy and supply chain – but more than that, it shapes our values and approach to living life. We’ve entered an era where, for all the right reasons, consumers are asking the hard questions: how and where our food is grown; how it is prepared; whether or not anything has been added to it.

A more holistic mindset is emerging and changing how people approach food. This includes where people choose to invest their time and resources in quality, wholesome ingredients and food preparation. The organic lifestyle, slow cooking movement, efforts to lower our carbon footprint, and personal/private/governmental sustainability trends are redefining our culture and here to stay.

Fig Food Co. Becomes B-Corporation Certified

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Certified B Corporations are leading a global movement to redefine success in business.
By voluntarily meeting higher standards of transparency, accountability, and performance, Certified B Corps are distinguishing themselves in a cluttered marketplace by offering a positive vision of a better way to do business.
We hope that you are inspired, not just by our vision, but by the movement’s ability to translate ideas into action.
B Corps create higher quality jobs and improve the quality of life in our communities. And, as the movement grows, it has become an increasingly powerful agent of change. We are passing laws. We are driving capital.
Government and the nonprofit sector are necessary but insufficient to address society’s greatest challenges. Business, the most powerful man-made force on the planet, must create value for society, not just shareholders. Systemic challenges require systemic solutions and the B Corp movement offers a concrete, market-based and scalable solution.
Over 1,000 businesses have already joined our community, encouraging all companies to compete not just to be the best in the world, but to be the best for the world. As a result of our collective success, individuals and communities will enjoy greater economic opportunity, society will address its most challenging environmental problems, and more people will find fulfillment by bringing their whole selves to work.
“What the corporation was to baby boomers the B Corp is to millennials: the place to work.”
– Salon
“B Corporations are a way to transcend the contradictions between the ineffective parts of the social sector and myopic capitalism.” – New York Times
“Think of it this way: USDA certifies organic foods, and Good Housekeeping puts its seal of approval on quality products, like washing machines and skillets. And since 2006, a nonprofit organization called B Lab has been certifying corporations it deems to be concerned about their communities and the environment.” – NPR
  •  There are over 1,000 Certified B Corporations around the world.
  • There are Certified B Corps in over 30 countries.
  • B Corps were 65 percent more likely to survive the recession.