Food Industry Veteran Bill Otto Joins Fig Food’s New Board of Advisers



Bill Otto

Baltimore, MD – September 18, 2014 – Fig Food Company announced today from Natural Products Expo East that Bill Otto will join the company’s board of advisers as its first member, according to Fig Food founder Joel Henry.

Otto, who is currently director of grocery sales/branded for cereal manufacturer Weetabix NA, including the Barbara’s Bakery brand, brings three decades of leadership experience in food industry sales and marketing to Fig Food’s board.

“Bill’s presence on our board affords us access to his broad base of industry knowledge,” Henry said. “As we continue to grow, his counsel will be instrumental to our success.”

Prior to Weetabix, Otto held leadership positions with sales/marketing agency Advantage Sales & Marketing, where he managed various food, health and beauty sales divisions. He also held sales and marketing management positions at Kraft Foods.

“Fig Food’s passion for delicious, healthy, organic food, combined with Joel’s experience and success in the food industry is very appealing to me,” Otto said. “The company has the potential to be a powerful thought leader in the food realm, and its increasing success bolsters the business case for convenient, nutritious and sustainable food.”

Read the entire release here.