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Food Industry Veteran Bill Otto Joins Fig Food’s New Board of Advisers

 

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Bill Otto

Baltimore, MD – September 18, 2014 – Fig Food Company announced today from Natural Products Expo East that Bill Otto will join the company’s board of advisers as its first member, according to Fig Food founder Joel Henry.

Otto, who is currently director of grocery sales/branded for cereal manufacturer Weetabix NA, including the Barbara’s Bakery brand, brings three decades of leadership experience in food industry sales and marketing to Fig Food’s board.

“Bill’s presence on our board affords us access to his broad base of industry knowledge,” Henry said. “As we continue to grow, his counsel will be instrumental to our success.”

Prior to Weetabix, Otto held leadership positions with sales/marketing agency Advantage Sales & Marketing, where he managed various food, health and beauty sales divisions. He also held sales and marketing management positions at Kraft Foods.

“Fig Food’s passion for delicious, healthy, organic food, combined with Joel’s experience and success in the food industry is very appealing to me,” Otto said. “The company has the potential to be a powerful thought leader in the food realm, and its increasing success bolsters the business case for convenient, nutritious and sustainable food.”

Read the entire release here.  

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Fig Food Named a Finalist in the NEXT Accelerator Natural Products Pitch-Slam Competition

Winners to be Announced at Natural Products Expo East

New York, NY, September 17, 2014 – Fig Food Company announced today that it will compete as a finalist in the NEXT Accelerator Natural Products Pitch-Slam competition, according to Fig Food founder Joel Henry.

Pitch-Slam is a fun, fast-paced event that lets entrepreneurs pitch their natural product ideas to a panel of four leading natural products investors and branding experts and receive immediate feedback on their businesses.

Fig Food is one of three finalists that will participate today in the Pitch-Slam competition at Natural Products Expo East in Baltimore, MD.

“I am hoping ‘slam’ refers to the pace, not the competition!” Henry said. “And I appreciate New Hope actively engaging and giving visibility to mission-driven food companies looking to positively affect the food we eat. I also look forward to learning from my colleagues both in the competition and the NEXT Accelerator Training Camp that precedes it.”

Read the entire release here.

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Heather Smith New Hope Natural Media (303) 998-9232 moc.epohwennull@htimsh

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Fig Food Adds Creamy Mushroom Soup to its Expanding Range of Certified Organic, Plant-Based Foods

 

FOR IMMEDIATE RELEASE

New York, NY – September 12, 2014 – Fig Food Company today announced the addition of new Creamy Mushroom Soup to its growing range of Certified Organic and Kosher plant-based beans and soups, according to Fig Food founder Joel Henry.

“Fig Food is committed to improving the health of people and planet through organically grown, plant-based food,” Henry said. “We’re also passionate about taste and authenticity, which means our Creamy Mushroom soup has a bounty of organic mushrooms in a soy béchamel base, accented by diced carrots and celery.”

FigFoodCMSoupWith a recipe informed by noted early-20th-Century French chef and culinary writer Auguste Escoffier’s “five mother sauces,” Creamy Mushroom was created as a plant-based alternative to traditional cream of mushroom soups; one that contained pieces of mushrooms and could be enjoyed alone or as an ingredient. Fig Food Creamy Mushroom contains five grams of protein, no cholesterol and only 280mg salt per serving.

— Read the entire news release here.

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Media Coverage/Accolades

Savor these delicious un-canny soup flavors

Fig Food Creamy Mushroom Soup

Natural Foods Merchandiser – Sep 25, 2014 – Now available in a BPA-free microwaveable pouch, Fig Food’s newest flavor, Creamy Mushroom, is a velvety nondairy blend of earthy USDA Organic mushrooms, carrots, celery, soy sauce, parsley and more.

Read the entire story here.

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